👋 Hi there - it’s Egemen. Thanks for reading Scalable.
I’ve had a deep dive into the early days of “social internet” lately.
Going back to 2008-2009, Facebook’s just becoming “the thing”. Twitter’s actually trending and fresh. There are no stories. No snaps. Not even influencers or paid marketing platforms to reach out to the mass millions globally.
Then I started wondering, how did startups - who achieved incredible growth at the time - did that?
I came across Dropbox’s story.
Now, I’m not going to just share “what happened”, but also where the company is today.
There are some principles here that still hold valid today - and if you’re struggling with organic growth, you should definitely read through this.
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