📈 Affiliate Revenue Growth

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👋 Hi there - it’s Egemen. Thanks for reading this edition of Scalable.

I remember, not so long ago, the moment you mentioned the word “affiliate”, your marketing plan would lose credibility instantly.

Well, not anymore. It was about time that space was disrupted.

Affiliate marketing can really boost your revenue, but it takes some smart planning to get the best results.

Today we’re covering a case study of how a startup went from $0 to $100K using an affiliate marketing tool. Also, starting form this edition, Spotlight section is coming up and Scaled this past week is going by the bottom.

By the way, this edition is brought to you by Rewardful. They are easily the most product-led affiliate marketing company out there. Click on their logo above to check their website! 👆

Here’s a snapshot of what’s on the menu today:

💡 Spotlight: Artisan (YC W24)

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• Intent-Driven Lead Discovery

• High Quality Emails with Waterfall Personalization

• Follow-Up Management

Free up your sales team to focus on high-value interactions and closing deals, while Ava handles the time-consuming tasks.

Book a demo to see how Ava can 10x your outbound.

🧠 Deep-Dive

Learn how to launch and grow an affiliate program for SaaS

Launching an affiliate program for your SaaS business can be intimidating if you’re new to it, but it is pretty simple. Rewardful has boiled it down to three core principles in their free online course:

• Principle 1: Make it simple for affiliates to earn money

• Principle 2: Run your program like a professional

• Principle 3: Build an affiliate recruitment system

By the end of the course, you'll have a clear picture of how affiliate marketing can work for your business.

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They have:

• focused on growing its affiliate network to drive revenue,

• generated revenue by supporting and engaging affiliates,

• plans to expand by offering personalized landing pages for top affiliates.

🧠 To make affiliate marketing work, choose the right tools (like Rewardful), get the right partners, help them succeed, and keep improving. Follow these steps, and you’ll have an affiliate program that drives real growth.

MGMT Playbook is a newsletter I’ve subscribed recently, solid business leadership advice - genuine recommendation.

🗺️ Method: Affiliate Marketing Program Template

In light of the reading I’ve been through this week, I’ve put together an affiliate marketing program template to help you get things started.

The objective is to help you define the main goals of your affiliate marketing program (e.g., increase sales, expand brand reach, drive website traffic).

I hope it comes in handy - it’s yours!

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⚾️ Catch: Emerging Venture Markets VC Investment Summary

As we approach towards the end of Q3, I was reading the H1 2024 | EVM Venture Investment Summary by Magnitt.

It’s quite the gem - I definitely recommend reading it.

Here are some key takeways:

• VC funding in Emerging Venture Markets (EVMs) dropped by 34% in H1 2024 compared to H1 2023, totaling $3,469 million across 618 deals.

• FinTech led as the top sector, and Singapore was the top country, capturing 38% of total funding.

• There is a shift towards early-stage investments, with a notable increase in deals ranging from $1M to $5M.

• All regions saw a decline in VC funding, yet the Middle East, Pakistan, and Turkiye (MEPT) regions showed relative resilience compared to SEA and Africa.

👉 Alibaba Group was the most active by funding, and Antler was the most active by deal count.

👋 Working on a startup? Here’s how I can help:

📨 Keep in mind - you can also reply to this email, I read every reply.

☝️ Scaled This Past Week: Ziina (YC W21)

UAE’s Ziina secured $22M in Series A - it’s the scale of the week!

This series A round was led by the US-based Altos Ventures, with participation from Fintech Collective, FJ Labs, Avenir Growth, Y Combinator, Activant Capital, MEVP, and Jabbar Internet Group.

With this round closed, the company aims to shift from payments to full financial services.

👋 I’m a Ziina user myself, here’s what it does:

• enables businesses to accept payments through various channels,

• offers the ability to send and receive money using debit and credit cards, as well as Apple Pay and Google Pay for individuals, and

• QR code payments, and NFC payments are among other features.

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