⛓ Analysis Paralysis

👉 Startups don’t die because of bad ideas. They die because they move too slow. And a big reason why: overthinking every decision.

👋 Hey — Egemen here.

Speed wins.

Inaction kills startups.

I’ve seen many startups not being able to time their launch with the right market fit properly to capture opportunities.

Here’s how to beat analysis paralysis in product and team decisions.

Here’s a snapshot of what’s on the menu today:

💡 Spotlight: Campaigner

🧠 Deep-Dive: Analysis Paralysis

🗺️ Method: RAPID® Decision Making

⚾️ Catch: Asymmetric Returns

☝️ Scaled This Past Week: Arlequin AI

💡 Spotlight: Campaigner

Seamlessly integrate your SMS and email marketing into one platform.

Why Campaigner?

  • We combine cutting-edge delivery intelligence with human oversight of IP whitelisting and reputation management. 

  • Fine tune your email campaign performance with device and user agent insights, link tracking and click heat-maps

  • We pride ourselves on our award-winning support. Every Campaigner customer is able to reach us by phone, chat or email.

🧠 Deep-Dive: Analysis Paralysis

Analysis paralysis is when you get stuck overthinking and under-executing.

It feels safe. You're weighing options, doing research, asking opinions.

But nothing moves forward.

Startups suffer most here.

You have limited time and resources.

Every day not shipping = lost feedback, slower learning, and lower morale.

Founders delay product launches, hiring decisions, or go-to-market moves waiting for "perfect" clarity.

Here’s what analysis paralysis looks like inside a startup:

  • Founders endlessly debating positioning while competitors ship.

  • Product teams waiting for perfect data before launching features.

  • Hiring decisions dragged out for months over minor role details.

  • A/B tests run with so many variants they deliver no clear signal.

The most successful startups bias toward action over perfection. They make quick, informed bets and adapt fast. They design for feedback loops, not perfect outcomes.

If you're not embarrassed by V1, you shipped too late.

refind 🌀

🗺️ Method: RAPID® Decision Making

Here’s the thing: as your team grows, decisions don’t just get harder — they get slower.

Too many people involved.

No one knows who’s actually making the call.

It’s not a process. It’s just a tool to get clear on roles.

Who’s doing what in a decision. That’s it.

R.A.P.I.D. is an acronym for 5 roles in decision-making. It’s not a sequence. Think of it like a cast list:

  • R = Recommend → This person does the homework and says “We should do this.”

  • A = Agree → They can veto. You need their buy-in.

  • P = Perform → The ones who’ll actually do the work.

  • I = Input → Experts you check with before moving forward.

  • D = Decide → The final call. One person. Always.

That last one? Super important. If “D” isn’t clear, you’ll be stuck forever.

Write it down. Share it. Done.

This kills 90% of “Wait, who’s owning this?” headaches later.
You stop chasing approvals and start shipping.

⚾️ Catch: Asymmetric Returns

☝️ Scaled This Past Week: Arlequin AI

Arlequin AI grabs 4.4M EUR – it’s the scale of the week!

Their mission is to bring certified, unbiased data insights to European institutions.

The Paris-based startup secured a €4.4 million seed round led by Vsquared Ventures, with participation from 10x Founders, Kima Ventures, Better Angle, and leading French business angels, including former Meta executives and prominent figures in finance and technology.

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