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👋 Hi there - it’s Egemen. Thanks for reading Scalable.
Here we are with another Saturday Special Deep-Dive 🧠.
I believe people are craving humanity when they consume content.
This is one principle that I strictly keep when I write Scalable.
I love many uses of AI in copywriting, sometimes for inspiration, to exchange ideas, or sometimes simply to “think more”.
Now, one issue I often see is that most of the AI stuff that I see really shows that it is not genuinely written by a human. You know, most AI-generated content just feel “off”.
The lack of storytelling, originality, the use of pervasive words, etc., these all indicate that a piece of content is AI generated and often feels like there is no real consideration or care behind it.

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