💰 Cut Demo Booking Costs by 70%

👋 Hey — Egemen here.

It’s April 2025 and there is no startup space without mass AI involvement.

A significant chunk of B2B SaaS is growing product-led, where some are incorporating traditional sales.

In any case, AI-driven tools goes a long way in improving customer engagement.

Today, we’re having a deep-dive on this based on a recent case study I read, a couple useful tools to help you increase engagement, and a bunch more!

Here’s a snapshot of what’s on the menu today:

💡 Spotlight: Thinkific

Thinkific is an online platform that enables individuals and organizations to create, market, and sell their own online courses.

The platform’s super easy to use, so even if you’re not tech-savvy, you can still build and run your own online courses without a headache.

It’s easy to get started:

• Choose from multiple products that you can create from scratch or with AI.

• Build a professional landing page and sell with built-in tools

• No marketing experience required.

Try for free today.

🧠 Deep-Dive: Cut Down Demo Booking Costs -70%

I was recently reading a case study around how Smartcat reduced their demo booking costs by 70%.

These Voice AI Agents closed 15% more deals, thanks to smoother handoffs to sales.

If you’re a SaaS founder, keep it simple:

• Stop wasting time and automate all these repetitive stuff.

• Let AI qualify leads while your team focuses on closing.

• Use AI + human combo for the best of both worlds.

Smarter Sales Starts with Voice AI

AI SaaS Smartcat boosted answered calls by 24%, reactivated 15% more leads, and cut booking costs by 70%—all by deploying Synthflow Voice AI Agents. Automated calls and let their sales team focus on closing deals, not chasing leads.

This case study breaks down Smartcat’s strategy and results, offering practical guidance for teams like yours looking to scale outbound efforts, reduce costs, and turn more conversations into conversions.

Click below to read their story and get the full guide.

Get the full story

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🗺️ Method: Market Size Estimation Cheatsheet

Here’s another popular gem that quite a few founders enjoyed using.

This framework helps businesses get real about how much market they can truly go after — instead of just dreaming about owning the whole pie.

PS: All resources in the Frameworks & Templates Store is free for Lifetime Members.

⚾️ Catch: AI UGC Farm

Well, you gotta catch these trends and hot ones every week as they come along.

Romain Torres is building a TikTok farm to distribute AI generated content to achieve virality consistently.

☝️ Scaled This Past Week: Capably

Capably just raised $4M - it’s the scale of the week!

The investment round is led by Boost Capital Partners, with participation from EU and US investors including Concept Ventures, Sure Valley Ventures, Araya Ventures, Haatch, Koro Ventures, Wayra, and Ascension.

With that in place, they aim helping businesses effortlessly delegate work to AI across different departments.

Do you like SCALABLE?