👋 Hi there - it’s Egemen. Thanks for reading this edition of Scalable.
In today’s edition, we are covering the backbone of every business idea, every pitch, and every value proposition out there: market sizing.
When life gives you lemons, you make lemonade and make sure the juice is worth the squeeze. At some point, you should also consider how many lemonades you can sell, how many lemonade enjoyers are out there, and so on.
So it all comes down to determining your market size at some point. Today, I’m sharing a comprehensive deep-dive on how you can achieve that, along with a cheatsheet - enjoy!
Here’s a snapshot of what’s on the menu today:
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