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- š Farming vs. Hustling
š Farming vs. Hustling
š Why founders should focus on sustainable growth, not overnight wins.
š Hi there - itās Egemen. Thanks for reading Scalable.
A critical element in building startup culture is the approach and the attitude of leadership.
When it gets tough, donāt be afraid of making mistakes. One of the ways of compensating for your mistakes will be relying on your team as much as you can.
This week, Iām sharing some dos and donts for you so you donāt shoot yourself in the foot when you have to make tough decisions, especially when it comes to team management.
Thinking like a farmer helps.
Hereās a snapshot of whatās on the menu today:
š” Spotlight: ListKit
š§ Deep-Dive: Thinking Like a Farmer
šŗļø Method: Your Secret Weapon As A Founder
ā¾ļø Catch: AI Tool Report
āļø Scaled This Past Week: Pemo
š” Spotlight
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We started sending 10,000 cold emails per day, and scaled a brand new B2B offer to $108k MRR in 90 days. Now, you can have the same system set up (completely done-for-you) inside your own business - WITHOUT going to spam, spending thousands of dollars, or any manual input. Close your next 20 clients easily. Weāll set up the tech, write your scripts, give you the leads, give you the inboxes, and the sending tool - all starting at $500/mo.
š§ Deep-Dive: Thinking Like a Farmer
Building a startup is a lot like farming.
You plant seeds, nurture them, and wait for them to growābut you canāt rush the process. Adopting a farmerās mindset can help you stay patient for the ups and downs.
Donāt Shout at the Crops
No matter how loud you yell, plants wonāt grow fasterāand neither will your business.
Growth takes time, whether itās users discovering your product, customers making decisions, or your team hitting its stride.
Instead of getting frustrated, ask yourself:
How can I support the process?
Can I streamline a workflow, learn from customer feedback, or celebrate small wins to keep everyone motivated?
Donāt Blame the Crops for Growing Slowly
If your crops arenāt thriving, itās not their fault.
With your startup, take a step back and figure out whatās really going on:
Is the market ready for what youāre offering? Timing matters.
Are you solving the right problem for the right audience?
Blame wonāt solve anything, but digging into the "why" might.
Donāt Uproot Crops Too Soon
Plants need time to grow roots. Pulling them up too early ruins all the hard work.
Startups are the sameādonāt give up or pivot too quickly just because results arenāt instant. Give your strategies time to play out and only pivot when you have enough data to make a smart decision.
Plant What Works in Your Soil
Farmers pick crops that grow best in their environment. You need to do the same. If your market doesnāt have the right conditions for your product, youāre setting yourself up for failure.
Adapt your offering to fit your audience, or look for a market better suited to what youāve built.
Irrigate and Fertilize Regularly
Plants donāt thrive on their ownāthey need water and nutrients. Your business is no different.
Water: Keep engaging with your customers, whether itās through thoughtful communication or excellent service.
Fertilizer: Invest in things that help your business grow, like team development, better tools, or targeted marketing.
Pull Out the Weeds
Weeds steal resources from the plants that matter. In your startup, these weeds could be:
Side projects that distract from your main goal.
Team conflicts or bad dynamics that drag everyone down.
Inefficiencies that waste time and money.
Be ruthless about cutting out anything that doesnāt add value to your business.
Prepare for Good Seasons and Bad
Farmers know they canāt control the weather. Some seasons bring great harvests; others bring droughts or storms.
Your startup will have its own cycles of highs and lows. External factorsālike the economy, competition, or customer behaviorāare often out of your hands.
What you can do is prepare:
Build a resilient team.
Diversify revenue streams.
Keep cash reserves for tough times.
Celebrate the good seasons and stay steady during the bad ones.
When you feel overwhelmed, remember this: Great businesses, like great harvests, arenāt built overnight.
š Focus on planting the right seeds and watering them daily. The results will follow.
šŗļø Method: Your Secret Weapon As A Founder
Since we talked about team management and leadership this week, I wanted to share a nice little tweet/clip I came across in X by Lenny.
"Be Kind. This is one of your secret weapons as a founder.
Not so much nice. So many managers are 'nice'.
But Being Kind." with @lennysan
ā Jason āØš¾SaaStr 2025 is May 13-15āØ Lemkin (@jasonlk)
11:29 AM ā¢ Nov 25, 2024
š¹ Video just short of 3 minutes, definitely watch it - Lenny is an inspiration!
That being said, I canāt stress enough the importance of being connected to like minded individuals when youāre building a startup - Long Angle might just be what youāre looking for!
Long Angle: A Vetted Community for High-Net-Worth Entrepreneurs and Executives
Private, vetted community offering confidential discussions and education
Entrepreneurs and executives, 30ā55 years old, with $5M to $100M net worth
Preferential access to top-tier alternative investments
ā¾ļø Catch
Thereās a reason 400,000 professionals read this daily.
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āļø Scaled This Past Week: Pemo
Spend management platform Pemo secures $7M in pre-series A funding - itās the scale of the week!
āWeāve been on a mission to help businesses save time and money by simplifying expense management and empowering teams to make responsible purchasing decisions.ā
Hereās what they solve for:
real-time analytics and AI-driven automated accounting,
corporate cards allow employees to set limits, match receipts, and track company spending,
helping businesses stay compliant and streamline operations.
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