💦 Feature Drops

👉 I've tried a bunch of different product launch strategies. Turns out, feature drops build more hype than any campaign I’ve ever run.

👋 Hey — Egemen here.

When you release something with a bit of mystery, people pay attention.

They get curious.
They talk.

It breaks the dull rhythm of “new version available” announcements that nobody reads anymore.

Here’s a snapshot of what’s on the menu today:

💡 Spotlight: AI Whatsapp Business Calls

🧠 Deep-Dive: Winter Release – Feature Drops

🗺️ Method: AI Native CRM

⚾️ Catch: Don’t Stay Stuck

☝️ Scaled This Past Week: IPNOTE

💡 Spotlight

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🧠 Deep-Dive: Feature Drops

Feature drops work because they feel like moments, not updates.

Each drop keeps your product alive in people’s minds. It creates a flow between releases instead of long, quiet stretches. You build momentum. Users start expecting more.

It’s almost like episodes in a show one ends, and you’re already thinking about the next.

And the real power is emotional in my opinion. You’re not just shipping features; you’re building anticipation.

A feature drop becomes a mini event. It starts conversations, screenshots, and shares.

It costs nothing but timing and creativity.

When beehiiv drops something new, it isn’t even a big feature. But the way they release it is genius. Starts with a simple teaser, one bold visual, short caption, and makes it land. People notice and start asking what’s next.

That’s the point.

You don’t need to launch loud.
You just need to launch with intention.

Keep it short, visual, and a bit mysterious. Make every drop feel like a story that’s still unfolding.

🗺️ Method

AI-native CRM

“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal

Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.

Join industry leaders like Granola, Taskrabbit, Flatfile and more.

⚾️ Catch

Drowning in Details? Here’s Your Life Raft.

Stop doing it all. Start leading again. BELAY has helped thousands of leaders delegate the details and get back to what matters most.

Access the next phase of growth with BELAY’s resource Delegate to Elevate.

☝️ Scaled This Past Week: IPNOTE

iPNOTE has raise $1M – it’s the scale of the week!

Here’s what iPNOTE does:

  • offers an AI-powered platform that helps companies manage their intellectual property (patents, trademarks, designs) in one place,

  • provides a global marketplace of verified IP‐law firms and service providers, enabling users to find, compare and engage specialists across 180+ countries,

  • automates routine IP workflows (deadlines, filings, payments, tracking) to reduce manual work, risk and cost.

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