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- 📚 Gagan Biyani's Biggest Lesson
📚 Gagan Biyani's Biggest Lesson
👉 After building 3 startups, Gagan Biyani shares his biggest lesson on product-market fit. PLUS: A sales playbook to help you close deals faster.

👋 Hey — Egemen here.
Every bad deal starts with this one mistake: giving without getting.
Avoid this at all costs.
Whether it’s sales or achieving product-market fit, the same rule applies.
Creating and managing the need of push / pull dynamic between two parties - this is key to many startup challenges.
Today, we’re covering Gagan Biyani’s biggest lesson learned on PMF, and a practical sales playbook for you to close deals faster.
Here’s a snapshot of what’s on the menu today:
💡 Spotlight: #1 Most Used AI Tool For Advertising
🧠 Deep-Dive: Gagan Biyani’s Biggest Lesson on PMF
🗺️ Method: Give-get framework
⚾️ Catch: The First Search Engine For Leads
☝️ Scaled This Past Week: Wiz

💡 Spotlight: AdCreative
AdCreative automates the creation and optimization of ads, making digital advertising faster and more effective.
Helping businesses improve their marketing through:
AI-generated, high-converting ad creatives.
Automatic campaign optimization.
Real-time performance analytics.

🧠 Deep-Dive: Gagan Biyani’s Biggest Lesson on PMF
I’m an absolute fan of Gagan Biyani – and recently came across an incredibly valuable take by him, which I believe every founder must abide by.
Here’s one of my favorite takes of his, been a keen follower for how sincere he often is.
The hardest part of building startups is dealing with the uncertainty of knowing if your work will pay off.
We're taught that hard work = results. That is not true in startups. You can work your ass off and end up with nothing.
Every founder knows this, and it haunts them.
15
— Gagan Biyani 🏛 (@gaganbiyani)
9:11 PM • Jul 10, 2024
If you are a founder, and you have only 1 piece of advise that you can take with you, I’ll argue it must be this one below by him:
After building 3 startups, my biggest lesson on product-market fit is: Let the market pull.
A common mistake founders make is trying to force their vision down users' throats. They build a product they themselves love, then spend 90% of their energy on marketing.
Instead, experienced founders let the market pull them forward.
In my experiences as well, successful founders do the opposite:
Ship early and watch who actually uses it—and how.
Ignore the 95% who don’t care, and double down on the 5% who do.
Focus on what users are organically doing, not what you wish they’d do.
The very first edition of Scalable was exactly on this - check it out:
🚀 Launch Fast, Iterate Faster
In Gagan’s experience, Udemy originally bet on live classes, but the market pulled us toward on-demand video. That pivot turned a struggling product into a billion-dollar company. That means:
Vision is long-term. Product is short-term.
The market always gives you clues—listen.
Don’t force fit. Follow traction.

beehiiv 🐝 | refind 🌀 |

🗺️ Method: The Give-Get Approach Framework
I’ve recently had the chance to implement this framework in a B2B SaaS startup.
This is perfect for B2B sales teams who want more control, stronger deals, and fewer one-sided asks.
Inside you’ll find:
🎯 A simple Give-Get principle explained
🔁 A customizable trade-off table (what they ask vs. what you get)
🧰 A top 5 “must-get” checklist for every deal
🚫 Non-negotiables to avoid weak agreements
✅ A practical 4-step implementation plan
(PS: All digital products are free for the Private Founders Community)

⚾️ Catch
The first search engine for leads
Leadsforge is the very first search engine for leads. With a chat-like, easy interface, getting new leads is as easy as texting a friend! Just describe your ideal customer in the chat - industry, role, location, or other specific criteria - and our AI-powered search engine will instantly find and verify the best leads for you. No more guesswork, just results. Your lead lists will be ready in minutes!

☝️ Scaled This Past Week: Wiz
Wiz - acquired by Google, probably the largest acquisition ever in the industry - it’s the scale of the week!
This acquisition is so good, almost 1700 employees became millionaires instantly.
Here are the biggest winners of this deal:
Cyberstarts: Invested $6.4M and stands to make around $1.3 billion (225x)
Sequoia: Invested $120M and stands to make around $3 billion (25x)
Greenoaks: Stands to make $2 billion from an initial 300M (6.7x)
Haven’t seen anything like this for a long while - a moment to remember!

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