👋 Hey — Egemen here.
Every bad deal starts with this one mistake: giving without getting.
Avoid this at all costs.
Whether it’s sales or achieving product-market fit, the same rule applies.
Creating and managing the need of push / pull dynamic between two parties - this is key to many startup challenges.
Today, we’re covering Gagan Biyani’s biggest lesson learned on PMF, and a practical sales playbook for you to close deals faster.
Here’s a snapshot of what’s on the menu today:
💡 Spotlight: #1 Most Used AI Tool For Advertising
🧠 Deep-Dive: Gagan Biyani’s Biggest Lesson on PMF
🗺️ Method: Give-get framework
⚾️ Catch: The First Search Engine For Leads
☝️ Scaled This Past Week: Wiz
💡 Spotlight: AdCreative
AdCreative automates the creation and optimization of ads, making digital advertising faster and more effective.
Helping businesses improve their marketing through:
AI-generated, high-converting ad creatives.
Automatic campaign optimization.
Real-time performance analytics.
🧠 Deep-Dive: Gagan Biyani’s Biggest Lesson on PMF
I’m an absolute fan of Gagan Biyani – and recently came across an incredibly valuable take by him, which I believe every founder must abide by.
Here’s one of my favorite takes of his, been a keen follower for how sincere he often is.
If you are a founder, and you have only 1 piece of advise that you can take with you, I’ll argue it must be this one below by him:
After building 3 startups, my biggest lesson on product-market fit is: Let the market pull.
A common mistake founders make is trying to force their vision down users' throats. They build a product they themselves love, then spend 90% of their energy on marketing.
Instead, experienced founders let the market pull them forward.
In my experiences as well, successful founders do the opposite:
Ship early and watch who actually uses it—and how.
Ignore the 95% who don’t care, and double down on the 5% who do.
Focus on what users are organically doing, not what you wish they’d do.
The very first edition of Scalable was exactly on this - check it out:
🚀 Launch Fast, Iterate Faster
In Gagan’s experience, Udemy originally bet on live classes, but the market pulled us toward on-demand video. That pivot turned a struggling product into a billion-dollar company. That means:
Vision is long-term. Product is short-term.
The market always gives you clues—listen.
Don’t force fit. Follow traction.
🗺️ Method: The Give-Get Approach Framework
I’ve recently had the chance to implement this framework in a B2B SaaS startup.
This is perfect for B2B sales teams who want more control, stronger deals, and fewer one-sided asks.
Inside you’ll find:
🎯 A simple Give-Get principle explained
🔁 A customizable trade-off table (what they ask vs. what you get)
🧰 A top 5 “must-get” checklist for every deal
🚫 Non-negotiables to avoid weak agreements
✅ A practical 4-step implementation plan
(PS: All digital products are free for the Private Founders Community)
⚾️ Catch
The first search engine for leads
Leadsforge is the very first search engine for leads. With a chat-like, easy interface, getting new leads is as easy as texting a friend! Just describe your ideal customer in the chat - industry, role, location, or other specific criteria - and our AI-powered search engine will instantly find and verify the best leads for you. No more guesswork, just results. Your lead lists will be ready in minutes!
☝️ Scaled This Past Week: Wiz
Wiz - acquired by Google, probably the largest acquisition ever in the industry - it’s the scale of the week!
This acquisition is so good, almost 1700 employees became millionaires instantly.
Here are the biggest winners of this deal:
Cyberstarts: Invested $6.4M and stands to make around $1.3 billion (225x)
Sequoia: Invested $120M and stands to make around $3 billion (25x)
Greenoaks: Stands to make $2 billion from an initial 300M (6.7x)
Haven’t seen anything like this for a long while - a moment to remember!