🎄 Getting Ready for 2025

👋 Hi there - it’s Egemen. Thanks for reading Scalable.

AI is absolutely skyrocketing right now.

As we wrap up 2024, the global markets have never been more indecisive about if things are going bad or not.

There are mergers left and right, pre-seed to seed funding are quite tough to secure.

A record number of startups will be founded in 2025 in my opinion, simply because how easy it has become to get into with the likes of Cursor and so on.

When there is extreme demand, there is extreme elimination - I believe most startups will not make it to 2026.

Today, I’m sharing 4 practical tips so you make sure your startup thrives this year.

Here’s a snapshot of what’s on the menu today:

💡 Spotlight: Jasper AI

I’ve recently discovered Jasper, it helps you elevate your team, your brand, and your impact with AI that's built for marketing.

You can get creative, fast.

Here’s what Jasper does:

• helps you create top-notch content in no time.

• understands your company’s context and delivers personalized, high-quality outputs for every use case.

• ensures you can focus on marketing, not maintenance or security concerns.

Best part?
👉 They have a 7-day free trial. go check them out!

🧠 Deep-Dive: 4 Tips to Thrive in 2025

Well, if we were to summarize today’s topic in 3 words: finances, finances, finances.

Stop the “Hire Fast, Fire Faster” Approach

This’ll be the demise of many startups in 2025. The over-glorified “Hire Fast, Fire Faster” approach to acquiring talent is a complete waste of time.

Not necessarily because of monetary costs, but because of the opportunity cost you’re paying as a business - the cost of making the wrong hire.

All in all, only hire reliable rockstars and be sure about it to the best you can. Faster doesn’t mean better.

Reduce Recurring Costs

You should probably do this a lot more aggressively than you initially might think.

As long as you are solving a problem, and building a product that customers love - the rest are essentially not core to your business.

If your financials are in dire shape, focus on cutting these down.

Optimize LTV/CAC

For many SaaS businesses, LTV/CAC ratio of 3 is pretty ideal - and 4 is sexy.

Anything directly or indirectly goes into you acquiring a customer should be measured and decided with the utmost care - or you’ll pay for it as you grow, then profitability will always be an issue.

Be laser focused on delivering value and generating cash flow, by reducing the cost of getting a new customer through the door. This pays dividends.

Q1 Fundraising

This is probably the most challenging part, and to close a round in Q1, you would’ve already started in Q4 2024.

Some great fundraising activity happens in Q1-Q2 of every year, and you absolutely want to do that as soon as possible, especially in a market where everyone’s competing for similar pies.

Keep in mind - the global economy is still not in a perfect state according to most economists, so it’s worth making the right bets here. If you can raise now, you should.

🎙️ Working on a startup? Grab some time with me.
Tell me what’s going well - or not so well. I’m here to help.

🗺️ Method

🙌 I hope this comes in handy for you when you need it - it’s yours!

⚾️ Catch

Want To Rank Your Business On Google?

Beyond Blue Media is a full-service marketing agency that specializes in growing businesses through:

• SEO

• Ads

• Social Media

• Website Design/Development

• Videography

We do everything in-house! Reach out today to see the type of ROI we can produce for your business.

See How We Can Help You!

👉 Scalable partners with best-in-class publications.
Take a look at what our readers also enjoy reading.

☝️ Scaled This Past Week: Twill

Twill secures pre-seed funding to revolutionize hiring - it’s the scale of the week!

Bloomberg Beta led this round, alongside Purpose Built, VITALIZE Venture Capital, and Correlation Ventures. Some angel investors from Meta, Netflix and Snap Inc also took part.

Here’s what they do:

• Help people access opportunities through their networks and earn what they deserve for making great connections,

• Allowing companies to hire pre-vetted and qualified talent, and

• Allowing talent to refer one another to earn serious cash.

Do you like Scalable?