👋 Hi there - it’s Egemen. Thanks for reading Scalable.
I’ve recently learned a lot more about what a “Merchant of Record” is.
A Merchant of Record (MoR) is a legal entity responsible for processing payments and managing the financial aspects of transactions. It also takes care of the liability for each sale, including tax compliance.
Basically, it gives you piece of mind in all things payment.
Paddle acts as the reseller of your app, offering a solution similar to the App Store or Google Play Store but optimized for successfully selling your mobile app on the web.
Goodnotes expanded to 144 countries using Paddle’s Merchant of Record model.
HubX prevented $110,000 in monthly recurring revenue (MRR) churn in just three months.
reach new audiences - only 15% overlap exists between app store and web users,
achieve better cash flow with monthly payouts,
easily setup with ready-to-use checkout templates, subscription management tools, and customizable options.
Just like app stores, Paddle handles:
Payments and refunds
Tax and compliance
Fraud protection and chargebacks
Customer support for billing issues
But unlike app stores, Paddle offers:
Significantly lower fees
Control over pricing strategies
Freedom to test subscription models
Direct relationships with your customers
Best part?
No need to deal with app stores’ fees, rules or restrictions.
No need to build your own billing and payments infrastructure.
No need to manage refunds, chargebacks and sales tax complexities.
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