• SCALABLE
  • Posts
  • 🚀 Grow beyond the app stores

🚀 Grow beyond the app stores

👉 The all-in-one payments solution that fuels your app's growth on the web.

👋 Hi there - it’s Egemen. Thanks for reading Scalable.

I’ve recently learned a lot more about what a “Merchant of Record” is.

A Merchant of Record (MoR) is a legal entity responsible for processing payments and managing the financial aspects of transactions. It also takes care of the liability for each sale, including tax compliance.

Basically, it gives you piece of mind in all things payment.

Paddle acts as the reseller of your app, offering a solution similar to the App Store or Google Play Store but optimized for successfully selling your mobile app on the web.

Companies like Goodnotes, HubX, and Codeway trust Paddle to power their web sales.

Goodnotes expanded to 144 countries using Paddle’s Merchant of Record model.

HubX prevented $110,000 in monthly recurring revenue (MRR) churn in just three months.

  • reach new audiences - only 15% overlap exists between app store and web users,

  • achieve better cash flow with monthly payouts,

  • easily setup with ready-to-use checkout templates, subscription management tools, and customizable options.

Just like app stores, Paddle handles:

  • Payments and refunds

  • Tax and compliance

  • Fraud protection and chargebacks

  • Customer support for billing issues

But unlike app stores, Paddle offers:

  • Significantly lower fees 

  • Control over pricing strategies

  • Freedom to test subscription models

  • Direct relationships with your customers

Best part?
No need to deal with app stores’ fees, rules or restrictions.
No need to build your own billing and payments infrastructure.
No need to manage refunds, chargebacks and sales tax complexities.

Do you like Scalable?

Reply

or to participate.