🧬 Human-Centered Design

👋 Hey — Egemen here.

If you’re a problem solver, you end up seeing problems everywhere.
“Occupational disease” you can call it.

This week’s lineup is stacked.

I’m sharing what I’ve been testing, spotting, and scaling + plus a few startups that caught my eye.

Here’s a snapshot of what’s on the menu today:

💡 Spotlight

$10,000 free ad credits to test catalog ads on TV

LIMITED TIME ONLY.

Marpipe, the leader in catalog advertising, partnered with Universal Ads to launch catalog ads on streaming TV for the first time ever.

This isn’t your typical “brand awareness” TV play - this is pure performance marketing on premium streaming inventory.

If you’re running catalog ads on Meta or Google, you know they work. Higher ROAS, better performance, consistent results.

The problem? You’ve been stuck on small screens.

Not anymore.

Turn your existing product feed into high-performing video ads and launch them on TV as effortlessly as you do on social.

We’re so confident it’ll be your next big growth channel that we’re offering $10,000 in free ad credits with no strings attached to test it out. Be an early mover on a massive wave before everyone else catches on.

Ready to claim your $10,000?

Test CTV for free.

Presented by

🧠 Deep-Dive: Human-Centered Design

Something I’ve been trying lately is shadowing potential users before writing a single line of code, a symptom of vibe coding I guess.

Instead of asking “would you use this?”, I iterally watch how they do the task today.

A couple days ago I sat in on a small business owner’s weekly workflow just observing how they managed their client pipeline.

Within an hour I could see where they were hacking together spreadsheets and a ton of cluttered Notion pages, which gave me way deeper understanding than any PRD ever would.

This kinda reminds me of how IDEO talks about “human-centered design” and just embedding yourself in the user’s context (whether it’s B2B or B2CL).

It’s about balancing what people want, what tech can do, and what makes business sense.

You can even break it down into bite-size phases like:

• Framing a guiding question,

• Gathering inspiration,

• Generating ideas,

• Making quick, rough prototypes,

• Testing to learn,

• And sharing your story to spark action

👉 One big takeaway here for you is don’t fall in love with your solution, fall in love with your users’ problem.

Check out what our readers also enjoy reading:

🗺️ Method

Modernize your marketing with AdQuick

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

Learn more now.

⚾️ Catch

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

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☝️ Scaled This Past Week: Inkeep

Inkeep raised $13M – it’s the scale of the week!

Inkeep:

• lets teams create AI agents without coding

• automates tasks like returns, cancellations, and replacements

• used by companies like Duolingo, Hertz, and Notion

Do you like SCALABLE?