📍 Localized GTM

👋 Hey — Egemen here.

I have been monitoring the latest funding data from the first week of February.

A specific pattern is emerging that has nothing to do with the usual hype.

While global fintech funding is off to a flying start with over $1B raised in just a few days, the most interesting movements are happening in how these companies are choosing to scale.

Here’s a snapshot of what’s on the menu today:

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🧠 Deep-Dive: A Shift Toward Localized GTM

On February 6, some of the reports I was reading gave me a signal to talk about this.

That’s localized GTM and the change in investor appetite, and where money moves.

This signals a major pivot in go-to-market strategy that you should pay attention to. For a long time, the Silicon Valley playbook was about broad, horizontal expansion. But in 2026, the winners are those who are "niching down" geographically and vertically.

Now, this is interesting. Instead of trying to conquer an entire country or industry at once, founders are focusing on single hubs where they can dominate word-of-mouth and build deep density.

_{(Source: FinTech Global / VC News Daily, "February Funding Trends", February 6, 2026)}

The data supports this conservative but effective approach. We are seeing a 39% decline in transactions in broader sectors like WealthTech, yet over $1 billion flowed into more specialized fintech and infrastructure rounds just last week.

Investors are clearly tired of broad, expensive acquisition models that burn through cash. They are backing founders who can prove their product works in one specific or high-density environment before moving to the next.

If your sales team is spreading themselves thin across multiple regions, you might be at risk. The most successful rounds right now are going to teams that show "laser-focused" utility. You do not need to pitch a revolution for the entire world.

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