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๐Ÿ’ฐ $770K in 158 Meetings

๐Ÿ‘‰ This founder engineered a winning multi-channel outbound strategy for a B2B SaaS client.

๐Ÿ‘‹ Hey โ€” Egemen here.

Not so long ago, outbound felt like just shouting into the void. Iโ€™ve come across an incredible case study recently that solves exactly that.

158 meetings. $770K in pipeline.
All from one signal-led, multi-channel campaign. No fluff. No guesswork.
Just a system that actually worked โ€” and kept working.

This edition breaks down getting real results with real decision-makers.

If outboundโ€™s been feeling like a grind lately, this one's worth a read.

Hereโ€™s a snapshot of whatโ€™s on the menu today:

๐Ÿ’ก Spotlight: Brevo

๐Ÿง  Deep-Dive: $770K with a 17-Day Email Strategy

๐Ÿ—บ๏ธ Method: Go-to-Market Strategy & Guideline

โšพ๏ธ Catch: Getting Your First Customers

โ˜๏ธ Scaled This Past Week: OpenAI

๐Ÿ’ก Spotlight: Brevo

Iโ€™d like to feature one of my favorite e-mail automation tools today: Brevo.

Over 500,000 businesses worldwide that trust Brevo to cultivate lasting customer relationships.

  • Send emails, texts, and WhatsApps from one place

  • Track leads and close deals faster

  • Keep all your customer info in one view

  • Build loyalty programs your customers love

  • Chat with customers in real-time

  • Connect everything with easy-to-use APIs

๐Ÿง  Deep-Dive: $770K with a 17-Day Outbound Strategy

I was recently reading an amazing case study by Pranshu Jaiswal on Linkedin.

Completely blown away by how effective cold outreach & AI automation have been lately.

Whether you are an agency, B2B SaaS, or simply a founder who is just starting out - there is something you will take away from this.

Pranshu had a client, B2B SaaS company operating in the data analytics space.

They aimed to reach out to technical decision-makers (CIOs, CTOs, Directors of IT) and business users (CFOs, BI Analysts) within mid-to-large enterprises in the Financial Services and IT sectors over 6 months.

Hereโ€™s the winning 17-day outreach formula:
Multi-channel. Email + LinkedIn. Built to feel human. Not robotic.

  • Day 1 โ€“ LinkedIn connect (no message)

  • Day 3 โ€“ Icebreaker email

  • Day 5 โ€“ LinkedIn like or comment

  • Day 7 โ€“ Case study email

  • Day 9 โ€“ LinkedIn voice note

  • Day 11 โ€“ Fresh angle email

  • Day 13 โ€“ Share content on LinkedIn

  • Day 15 โ€“ Social proof email

  • Day 17 โ€“ DM with direct CTA

Only top-fit prospects made it in.

Scoring breakdown:

  • Signal triggers โ€“ 25%

  • Firmographic/technographic โ€“ 20%

  • Engagement โ€“ 25%

  • Intent โ€“ 30%

No random blasting. All signals, no spam.

Tools they used:

After six months of structured outbound activity:

  • 158 qualified meetings were booked with target personas

  • $770,000 in new pipeline was generated

  • 10.47% average response rate was sustained across the campaign

These outcomes were driven by a combination of precision targeting, personalized outreach, and a carefully paced touchpoint strategy.

Lucky us, Pranshu is preparing a fully detailed playbook - make sure you give him a follow!

beehiiv ๐Ÿ

refind ๐ŸŒ€

๐Ÿ—บ๏ธ Method: Go-to-Market Strategy & Guideline

One of the most popular and top-used playbooks I prepared of GTM strategy.

Since this edition has revolved fully around GTM & outreach, this can come in handy.

Enjoy - itโ€™s yours!

PS: Frameworks & Templates are completely free for Lifetime Members - join today to take advantage of a rich catalog of 30+ ready-to-use methods.

โšพ๏ธ Catch: Getting Your First Customers

One of my favorite informative videos to re-watch by Y Combinatorโ€™s own Gustaf Alstrรถmer.

Whether you're B2B or B2C - Gustaf explains how to get your first customers in, if you have about 20 minutes, I highly recommend listening to him.

โ˜๏ธ Scaled This Past Week: OpenAI

OpenAI raised $40B at a whopping $300B post-money valuation - itโ€™s the scale of the week!

This is the most ever raised by a private tech company. Wow.

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