👋 Hey — Egemen here.
Not so long ago, outbound felt like just shouting into the void. I’ve come across an incredible case study recently that solves exactly that.
158 meetings. $770K in pipeline.
All from one signal-led, multi-channel campaign. No fluff. No guesswork.
Just a system that actually worked — and kept working.
This edition breaks down getting real results with real decision-makers.
If outbound’s been feeling like a grind lately, this one's worth a read.
Here’s a snapshot of what’s on the menu today:
💡 Spotlight: Brevo
🧠 Deep-Dive: $770K with a 17-Day Email Strategy
🗺️ Method: Go-to-Market Strategy & Guideline
⚾️ Catch: Getting Your First Customers
☝️ Scaled This Past Week: OpenAI
💡 Spotlight: Brevo
I’d like to feature one of my favorite e-mail automation tools today: Brevo.
Over 500,000 businesses worldwide that trust Brevo to cultivate lasting customer relationships.
Send emails, texts, and WhatsApps from one place
Track leads and close deals faster
Keep all your customer info in one view
Build loyalty programs your customers love
Chat with customers in real-time
Connect everything with easy-to-use APIs
🧠 Deep-Dive: $770K with a 17-Day Outbound Strategy
I was recently reading an amazing case study by Pranshu Jaiswal on Linkedin.
Completely blown away by how effective cold outreach & AI automation have been lately.
Whether you are an agency, B2B SaaS, or simply a founder who is just starting out - there is something you will take away from this.
Pranshu had a client, B2B SaaS company operating in the data analytics space.
They aimed to reach out to technical decision-makers (CIOs, CTOs, Directors of IT) and business users (CFOs, BI Analysts) within mid-to-large enterprises in the Financial Services and IT sectors over 6 months.
Here’s the winning 17-day outreach formula:
Multi-channel. Email + LinkedIn. Built to feel human. Not robotic.
Day 1 – LinkedIn connect (no message)
Day 3 – Icebreaker email
Day 5 – LinkedIn like or comment
Day 7 – Case study email
Day 9 – LinkedIn voice note
Day 11 – Fresh angle email
Day 13 – Share content on LinkedIn
Day 15 – Social proof email
Day 17 – DM with direct CTA
Only top-fit prospects made it in.
Scoring breakdown:
Signal triggers – 25%
Firmographic/technographic – 20%
Engagement – 25%
Intent – 30%
No random blasting. All signals, no spam.
Tools they used:
Clay – data + scoring
Lemlist – multi-channel sends
HeyReach – LinkedIn engagement
Sales Nav – prospecting
FullEnrich – scraping
Perplexity – lead insights
BuiltWith – tech stack checks
Claude AI – message writing
After six months of structured outbound activity:
158 qualified meetings were booked with target personas
$770,000 in new pipeline was generated
10.47% average response rate was sustained across the campaign
These outcomes were driven by a combination of precision targeting, personalized outreach, and a carefully paced touchpoint strategy.
Lucky us, Pranshu is preparing a fully detailed playbook - make sure you give him a follow!
🗺️ Method: Go-to-Market Strategy & Guideline
One of the most popular and top-used playbooks I prepared of GTM strategy.
Since this edition has revolved fully around GTM & outreach, this can come in handy.
Enjoy - it’s yours!
PS: Frameworks & Templates are completely free for Lifetime Members - join today to take advantage of a rich catalog of 30+ ready-to-use methods.
⚾️ Catch: Getting Your First Customers
One of my favorite informative videos to re-watch by Y Combinator’s own Gustaf Alströmer.
Whether you're B2B or B2C - Gustaf explains how to get your first customers in, if you have about 20 minutes, I highly recommend listening to him.
☝️ Scaled This Past Week: OpenAI
OpenAI raised $40B at a whopping $300B post-money valuation - it’s the scale of the week!
This is the most ever raised by a private tech company. Wow.
