👋 Hi there - it’s Egemen. Thanks for reading Scalable.

One of the biggest lessons I’ve learned in startups is this: working hard doesn’t mean you’re working smart.

Early on, you spend months chasing problems that feel important—bugs, UI tweaks, small feature requests. But when you zoom out, you’ll realize none of it moves the needle.

I’ve observed this issue quite a bit with numerous founders I’ve worked with. That’s when I realized the difference between solving problems and solving the right problems.

Here’s a snapshot of what’s on the menu today:

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