How HubX Prevented $100K MRR Churn in 3 Months

👋 Hi there - it’s Egemen. Thanks for reading Scalable.

Today I’m sharing an incredibly useful case study.

If you ever launched an app through Apple AppStore or Google Play Store, you know the struggles around monetization.

Payout schedules, changing rules and guidelines, and the high commissions alone are only few of the many reasons you’ll want to sell your mobile apps online.

Well, selling mobile apps online can be a headache.

Payments, taxes, and compliance - it can be a lot to deal with.

I’m sharing a solution with an impactful track-record in the space: Paddle.
(…and I wish I’d discovered them sooner…)

Here’s a snapshot of what’s on the menu today:

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Presented by

🧠 Deep-Dive: Selling Mobile Apps Online

Selling mobile apps online can be a headache.

When you sell apps outside app stores, things get complicated fast.

Payments need processing.
Taxes need handling.
Conversions need optimizing.

HubX wanted a better way. So, they teamed up with Paddle.

Paddle takes care of it all. Just one simple system that made buying apps easier for users.

Results?

HubX prevented $100K MRR churn in less than 3 months.

• Easy Checkout – A smooth buying process means fewer people drop off.

• Tax & Compliance? Done. – No more stress over VAT and sales tax.

• Higher Sales – Paddle’s smart features boosted conversions.

• Less Hassle – HubX could focus on growing, not paperwork.

With Paddle, HubX cut out the busywork.

Another great resource is Paddle’s mobile app monetization guide, if you are working on launching one, you better check this out:

🗺️ Method: Don’t Focus Too Much On Product

Quick reminder to all fellow founders out there:

A lot of early-stage founders fall into the trap of obsessing over their product, thinking that if they build something amazing, users will magically appear.

But here’s the reality - no matter how great your product is, if no one knows about it, it might as well not exist.

Being "product-led" is great, but without distribution, you’re just shouting into the void.

Focus on getting in front of the right people and building relationships.

Distribution must not be an afterthought - it’s the lifeline of your business.

⚾️ Catch: KeepCart

Increase your DTC margin 4-15% with coupon protection

KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins

Overpaid commissions to affiliates and influencers add up fast - Get rid of the headache and revenue losses with KeepCart.

Try it 14 days free - No risk, Cancel anytime

☝️ Scaled This Past Week: tabby

MENA's leading financial services and BNPL shopping app raised $160 million in a Series E financing round at a $3.3 billion valuation.

This makes tabby the most valuable fintech company in MENA - it’s the scale of the week!

They’ve doubled their valuation since their last fundraising round in 2023. This round was led by existing investors Blue Pool Capital and Hassana Investment Company, and drew additional participation from STV and Wellington Management.

Here’s what tabby does:

• Allows users to split their purchases into four interest-free payments, both online and in-store.

• Enables users to pay in four installments anywhere Visa is accepted, including expenses like groceries, utilities, and fuel.

• A shopping assistant that helps users discover and track the best products, brands, and deals within the app.

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