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- 💰 Set the Right Price
💰 Set the Right Price
👉 Learn how to optimize your app's pricing, why offering a free trial is not always the best idea, and what actually works.
Egemen Eres
October 23, 2024 • Estimated Reading Time: 1 minute
👋 Hi there - it’s Egemen. Thanks for reading Scalable.
Free trials are often treated as a given when it comes to going to market, and pricing is often overlooked when it comes to launching a SaaS.
I was reading the RevenueCat report after a friend of mine shared it on Linkedin, and decided to have a deep-dive on it.
Not all apps benefit from free trials. Many are shifting away from this model, using subscription or purchase events in paid ads to attract more high-value users instead.
Here’s a snapshot of what’s on the menu today:
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