👋 Hey — Egemen here (started using my dormant X account after 2 years, give me a follow, I share more there).
I have a confession to make.
I shipped things I shouldn't have before.
Features that solved nobody's problem. Landing pages that converted at half what I'd projected. Pricing I left on the table for months because I never tested it against real audience reactions.
Every one had the same root cause. I didn't do user research before shipping. And I didn't do user research because I knew what it cost me. Two weeks minimum to recruit. $1,500 to $5,000 per study if I went the proper route.
A calendar full of no-shows. By the time I had answers, the decision was already live. So I guessed. Then I shipped.
The teams that can afford real research don't need most of it. The teams that need it most (us, building lean, shipping weekly) can't justify the spend.
Articos runs synthetic user interviews.
You define the audience you want to talk to (B2B SaaS buyers, agency clients, mobile-first consumers, whatever your ICP is), describe what you're testing, and the platform generates a panel of AI personas built from real personality science.
Then it interviews them, blind to your hypothesis, and hands you back a structured report with motivations, objections, language patterns, and prioritized recommendations.
Two formats matter most for founders:
Synthetic User Interviews. Brief your research goal, define your ICP, get interview-quality responses on motivations and objections. Same depth as a research sprint. Without touching your timeline.
Messaging A/B Testing. Test headline and copy variations against a synthetic audience before anything goes live. You know what resonates before it costs you ad spend or homepage real estate.
Brief in Friday. Insights by Monday. That's the loop. Run your first research today.
User research used to be a tax that founders couldn't afford to pay. So we didn't pay it. We shipped on instinct, learned in production, and rebuilt the things that didn't work.
Synthetic research doesn't make that math go away. It does make it small enough to ignore. $20 for a study you would have skipped is a different conversation than $5,000 for one you can't justify.
If you're building lean and shipping weekly, this is the closest thing to a research department I've seen at the price point. Try it on your next landing page or messaging test. You'll know inside one study whether it's worth keeping.
3-day trial. No credit card. 30 minutes from question to report.
