🦠 Creep

👋 Hey — Egemen here.

I had a conversation with a founder this Tuesday.

We were looking at their product roadmap for Q2, and it was packed.

Every week he had a new feature launch, a new integration, or a "game-changing" update, and he was stoked that AI was helping him launch all of this.

Well, I’ve seen this movie before and this is a common trap we all fall into.

Here’s a snapshot of what’s on the menu today:

💡 Spotlight

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🧠 Deep-Dive: Retention killer

Please please please, if you are in a spiral lately I want you to look at your to-do list and your roadmap this week.

We often confuse motion with progress.
We think that doing more work equals creating more value.

But a fresh perspective on product strategy released earlier this week challenges this assumption entirely. The data suggests that the most successful founders in 2026 are not the ones building the fastest, but the ones editing the most ruthlessly.

The concept is simple: Feature creep is the silent killer of retention.

_{(Source: Designli, "What is Feature Creep and How to Avoid It?", February 2026)}

The goal is to build a product that is "narrow and deep," not "wide and shallow."

Now, go to your roadmap, and find the one initiative that is there just because it "seems like a good idea" or because a competitor is doing it. Kill it.

There is a tipping point where every new feature actually reduces user satisfaction. Your job is to stop building before you hit that curve.

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🗺️ Method

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⚾️ Catch

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☝️ Scaled This Past Week: Adapt

Adapt has successfully raised $10 million in seed funding to pioneer the "AI Computer for Business" - it’s the scale of the week!

Adapt is building a horizontal system of intelligence designed to integrate a company’s fragmented tools and data with sophisticated AI agents that work alongside human teams in platforms like Slack and Teams.

Their mission is to make every business instantly AI-native by providing a seamless interface where automated agents can proactively handle complex cross-platform workflows.

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