👋 Hey — Egemen here.
I used to run a countdown in my head. Build the thing, raise the round, exit before 30.
Most of us got handed the same script. Nobody mentioned it was fiction.
Then I went looking at the actual numbers, and the countdown fell apart. Today I’ll be talking about those.
Here’s a snapshot of what’s on the menu today:
💡 Spotlight: Help make better ads
🧠 Deep-Dive: Not late, on time
🗺️ Method: Cap table tools for founders
⚾️ Catch: AIs having its iPhone moment already?
☝️ Scaled This Past Week: Cognition
💡 Spotlight
Help make better ads
Did you recently see an ad for Roku Ads Manager in a newsletter? We’re running a short brand lift survey to understand what’s actually breaking through (and what’s not).
It takes about 20 seconds, the questions are super easy, and your feedback directly helps us improve how we show up in the newsletters you read and love.
If you’ve got a few moments, we’d really appreciate your insight.

🧠 Deep-Dive: Not late, on time
I spent years racing a deadline that turned out to be made up. Here's the data that finally got me to stop.
What I never did was check whether the deadline was real. I just absorbed it, the way we all absorb it, and let it sit on my chest for years. So a while back I went and looked. The clock I'd been panicking against doesn't exist.
Some economists at MIT and the Census Bureau went through 2.7 million US founders. The average age of the people behind the fastest-growing companies, the top one in a thousand, was 45. They also found a 50-year-old has almost double the odds of a 30-year-old when it comes to building something that really takes off.
All the stuff I assumed was holding me back, starting later than I wanted, the years spent doing other jobs first, turns out that's the part that helps.

Source: Jay R. Ritter, University of Florida, "Initial Public Offerings: Median Age of IPOs Through 2025" (updated Dec 2025). 1980–2007 shown as the midpoint of the 5–9 year median range reported for that era.
Sit with that for a second. The founder you compare yourself to at midnight is three or four years into the same grind and probably carrying the same doubt.
When I look back at my early years, I don't regret the mistakes. I made plenty and most of them taught me something worth knowing. What I regret is how much of that time I spent feeling like I was running out of it.
So, feeling late? Feeling behind? Not making progress? It’s OK.
👉 Stop racing a clock that was never ticking. Just don't quit before year ten.

🗺️ Method
Cap table tools founders and finance teams love
As you grow, you need a cap table management platform that you can trust to keep up.
From issuing grants to 409A valuations or ASC 718 reporting, Pulley gives you the tools to manage equity. Experience a platform built for you: transparent, reliable, and designed to put your company first.

⚾️ Catch
This post from Greg Isenberg made me question this - is AI having its iPhone moment now? Worth a read!

☝️ Scaled This Past Week: Cognition
Cognition has successfully raised $1 billion in a Series D funding round, valuing the company at an impressive $26 billion - it’s the scale of the week!
Cognition is an applied AI lab focused on building autonomous software engineers, headlined by their flagship digital developer, Devin.
Their platform enables engineering teams to offload complex, end-to-end tasks like code refactoring, debugging, and software deployment directly to an AI agent that can reason through problems independently.






