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🤔 Pitch or not to Pitch
👉 A deck won’t raise money. You will. Learn why pitching is more about staying in the game than landing a yes.
Egemen Eres
November 05, 2025 • Estimated Reading Time: 9 minutes
👋 Hey — Egemen here.
A deck doesn’t raise money.
You do.
Pitching isn’t about convincing someone in 10 slides, it’s about starting a conversation.
Here’s a snapshot of what’s on the menu today:
💡 Spotlight: Find Your Customers This Black Friday
🧠 Deep-Dive: Pitch or Not To Pitch
🗺️ Method: State of Advertising
⚾️ Catch: Stop Fraud
☝️ Scaled This Past Week: Lovable
💡 Spotlight
Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
Presented by
🧠 Deep-Dive: Pitch or Not To Pitch
Not long ago I was helping a couple of cofounders who weren’t used to the whole dynamic of investor conversations and pitching.
They were supposed to pitch at an event, with 3 minutes on the clock.
One of them asked me why they had such a short amount of time and they wouldn’t actually get to explain all the important details their work.
She asked me “why do we even bother doing this?”, and it kinda made sense to me.
The deck on its own doesn’t win the deal. It surfaces your professionalism. It shows you think clearly. It proves you can present your story, wrap your logic, and respond to questions like you belong in that room.
Here’s one of my favorite videos about this from Michael Seibel:
Fundraising is a campaign. It’s a sequence of plays, not a one-and-done. The goal of your first pitch isn’t “yes now” but “let’s talk more.” Every follow-up update, every metric improvement, every new customer win is another pass. The ball stays in your hands as long as you keep moving.
Treat this like a process.
Prep the narrative.
Honesty matters. Clear data matters. Team-credibility matters.
Then show it again.
And again.
And keep showing it.
Each time you refine your story, your numbers, your ask.
👉 So in your next session remember: you’re not convincing anyone in 5-10 minutes.
You’re getting invited into the next thirty days. You’re staying in their inbox. You’re keeping the ball rolling. That mindset shift changes how you build your deck, how you follow up, how you project your journey.
Sometimes the point of the game is to keep playing.
🗺️ Method
Attention spans are shrinking. Get proven tips on how to adapt:
Mobile attention is collapsing.
In 2018, mobile ads held attention for 3.4 seconds on average.
Today, it’s just 2.2 seconds.
That’s a 35% drop in only 7 years. And a massive challenge for marketers.
The State of Advertising 2025 shows what’s happening and how to adapt.
Get science-backed insights from a year of neuroscience research and top industry trends from 300+ marketing leaders. For free.
⚾️ Catch
Stop Fraud Before Fulfillment
Post-purchase fraud is rising, slipping past checkout tools and draining retail profits. Chargeflow Prevent blocks fraud after payment but before fulfillment, cutting disputes by 90% with <0.1% false positives.
☝️ Scaled This Past Week: Lovable
Lovable just reached to $5B valuation – it’s the scale of the week!
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